Turning LinkedIn Ads into a ROAS machine for tech & B-Corp companies
Getting positive ROAS from LinkedIn Ads is a challenge. In-house marketers don’t have enough time and most agencies are not specialised enough. We’re here to fix that!
We’ve generated demos and improved ROAS for 15 UK, US, and EU companies, including
Hey, I’m Alex
I´m a former 2x Head of Growth & Marketing with +7 years of experience in the Tech for Good space. My journey includes Wagestream, Work for Impact, SellerX - and some other startups that didn’t make it.
I’m a T-shaped marketer with a solid foundation on Growth Marketing, Automation and MarTech, but my real passion lies on helping impact-driven companies grow their SQLs (and revenue) via Linkedin Ads.
Why did I choose this niche? After working on a variety of companies, I realised that I really enjoy when my values are aligned with those of the company. I also realised that LinkedIn Ads is a great (and sometimes untapped) channel to drive revenue.
That’s why I created Advanceful. To make a positive impact on companies like yours, but also be a force for good that amplifies positive change.
Learn about my commitment to balancing planet and profit below.
Here’s what I can do for you
✅ Drive more qualified leads from your ICPs
LinkedIn Ads has a powerful segmenting tool that allows super detailed targeting. Combine that with a great strategy, creative content, and you’ll see an increase in your qualified leads (and meetings booked!). Your leads-hungry sales team will love it.
✅ Retarget your consideration-stage prospects
You probably have some good prospects considering your brand, but they haven’t made up their minds yet. Think website visits, company page visits, G2 profile views, G2 comparisons… We can help them decide by placing the right content and information in front of them while they search for insights on LinkedIn.
✅ Achieve a positive ROAS
Linkedin Ads are expensive… right? It’s true, they have the highest CPC, but between you and I… that doesn’t matter with the right strategy. The main goal is to achieve a positive return on your campaigns. And you can achieve that with the right strategy!
But wait, there’s more! 🎁
You’ll also benefit from my advice on the expanded marketing ecosystem
Why? Linkedin Ads campaigns don’t work well on a marketing silo, and that’s why most campaigns fail. It’s important to have the right tools and content to ensure success.
My experience as a former Head of Growth & Marketing equips me with the right tools and knowledge to not only launch a successful LinkedIn Ads campaign, but also help you optimise the expanded marketing ecosystem.
This is the type of advice you can expect:
✅ Conversion-optimised landing pages
✅ Google Ads tips for an omnichannel strategy
✅ LinkedIn Ads & Hubspot integration
✅ Marketing & Sales integration
✅ LinkedIn Thought Leads strategy playbook
✅ MarTech recommendations
✅ Templates & data-backed experiments to ensure your success
Here´s an example of a tailored project
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Month 1
Align with your business (goals, ICPs, team)
Analyse your marketing ecosystem, with recommendations
Create cold + retargeting strategy and audiences
Create campaign assets with your team (copy + creatives)
Launch the initial cold single ads campaign
Launch the retargeting layer (if applicable)
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Month 2
Optimise the campaign structure
Test ICPs and audiences
Test new creatives & optimise winners
Launch the full retargeting layer
Implement new marketing assets and processes (if applicable)
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Month 3
Optimise the campaign structure
Launch the 30-days high intent retargeting layer
Test ICPs and audiences
Test new creatives & optimise winners
Sales check-in
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Month 4
Optimise the campaign structure
Test ICPs and audiences
Test new creatives & optimise winners
Sales check-in
Here’s some important info
This is not a one-size fits all, so the process outlined above can change depending on your monthly LinkedIn Ads budget and your specific needs.
I only take projects with a minimum duration of three months and require at least $5k of LinkedIn Ads monthly budget (this is different from my fee). Why? Because I've found this to be the minimum time and budget commitment that works for most of my clients' goals.
“Alex has been a great help with our LinkedIn Ads. He’s knowledgeable, polite, and always willing to offer extra tips for improvement. We’re already seeing his impact on our ad management and look forward to continuing our work together”
Edmondo Candela, Performance Marketing Manager at Proxify
Read more testimonials from clients and mentees
Check some of the high converting ads we’ve created for our clients
Why Advanceful is different
Personalisation
We are a boutique agency with a purpose-driven approach. This means that I only take a limited number of clients per month that align with my values. This ensures I do my best work, and maintains a healthy good life-work balance.
Purpose-driven fit
Being an impact entrepreneur myself, I truly understand the space. I also found that I really enjoy working and partnering with people who care about the same issues that I care. This is when magic happens, trust me!
Extra value
I’m not your typical agency owner. After spending 6+ years working for high growth start-ups, and gaining solid marketing experience, I decided to narrow my focus on LinkedIn Ads. This allows me to create LinkedIn-ads centric campaigns, but with a holistic view that really makes a difference.
Here’s my onboarding process
Learning Materials
In this 36-min deep dive, you'll learn how to use your existing content, audience, sales ecosystem, and tracking to launch your first campaign successfully and increase your qualified leads and revenue. (Don’t mind my awkward thumbnail face).